Rashada is recognized as one of the UK’s top 100 Ethnic Minority Leaders (Empower and Yahoo, June 2020). She is most recognized for her thoughts on diversity in the workplace, employee engagement and helping the next generation of talent reach their potential.
In a professional capacity Rashada is a Enterprise Technologist at Amazon Web Services in the UK. She possesses a strong track record of new business development, account management and consultative selling into Enterprise client organisations.
Prior to joining AWS she spent 9 years with Cisco. Rashada joined as the only black female on the highly competitive Sales academy program which spanned across Europe. She was selected as one of the top 10 graduates in the UK from over 8,000 applicants. It was during this program that she believed more needed to be done to bring more diverse talent into the technology industry.
Rashada co-founded and launched the award winning Your Future, Your Ambition (YFYA) initiative in 2012 as a vehicle to help corporate organisations and students connect and help to bridge the diversity gap in STEAM. To date YFYA has opened its doors to over 7,000 students and has helped to build a successful pipeline of STEAM talent in the UK.
Rashada has been recognized by the UK Prime Minister for her volunteer work and helping the next generation and was awarded a UK Point of Light award in 2018. Recently she has been named as a top 50 most inspiring and influential black voice in UK tech (Tech Nation, 2019) she was a highly commended finalist in the 2019 WinTrade Awards.
Rashada presently sits on the board of the UK’s first black theatre company TALAWA. She is an inclusion ambassador at Amazon and co-lead of the Women@AWS network, and advisor to the Amazon UK Black Employee Network.